Optimization: ad optimization is simple: you just need to create a new ad and brazil phone number list the system will test it against others. With content in a data feed, rotation and optimization are simply not part of the packagesall brazil phone number list of these problems can be overcome by investing more time. However, people usually don't care. As a result, ad customizers are used for larger projects, but not for simple customizations. This is where conditional ads come in.Conditional announcements to the rescuewith conditional ads, all of these limitations can be overcome.

Here is my definition: a conditional ad is a dedicated ad that can only be brazil phone number list served if its condition is met.Using dedicated ads means that we will have one ad per variant. So instead of having one ad and three variations from a data feed, you just create three ads. However, each of these should only be shown when a certain condition is met.This might sound familiar - ads with if functions brazil phone number list can be used just like that. But it's also possible to do something similar with feed-based ads. It basically comes down to creating your own if functions.

The basic application: conditional announcements based on time to brazil phone number list demonstrate the approach, let's look at a simple example. Let's say that a small pizzeria wants to promote its lunch offer at noon and its evening offer at night. The next slide shows what their ads might look like (left) and how we would normally implement them using ad customizers (right): instead, a simple brazil phone number list solution using conditional ads could be implemented like this: in this solution, two dedicated advertisements are used with two dedicated columns in a data feed. The first ad refers to the "Lunchtime"